I’m not all too sure what corporate brands connect with me. I use a lot of brands and go to different places all the time so it’s hard to really figure out which ones connect with me. If I had to choose one, I guess a car brand or phone brand would connect with me. The reason being is because a car is used to get to places. You need transportation to see the world or go out and meet with people. To see your family you need a car. A car brand would be something that is meaningful in people’s lives.
I also say a phone brand is important because people need to communicate. If you look all around you, people always have cellular devices in their hands or next to their ears, using their headphones to talk or playing games. Everyone used cell phones regardless of the brands. It’s a way to communicate with family, friends, loved ones, businesses etc. that’s why I would say a phone brand is important to people. Phones have a way to show how long you have been on your phone. I know that iPhone has an app to show how long you’ve been on your phone and how much time you’ve spent on certain apps.
Many people use cars and use cellphone almost for the same reason. To communicate, get to places, see family make reservations etc. These two would be the brands that connect with all of us.
Jocelynn's Sociology blog 